Primary Audience Work.

The key questions asked would be;
What do you like in a music video?
What would you like to see in an alternative rock video?
Do you like the music videos?

Responses to this include that most people that are our target audience are 15 - 20 the young adult age range, they are normally working class who's interest are listening to music a lot, seeing friends and socializing.

So the video must be something that these people will play in their social groups that they will enjoy or at least talk about the video so to do this the video must have something to grab their attention that could possibly relate to one of their lives which is easier as the story contains 3 separate lives so it can apply to more people whilst it is still a happy song, which in these social groups another song following this description is popular with 5,921,103 views which is Hollywood Undead's Bullet.
A song like this that is both sad concept happy tune is a good example of our song which proves their is a potential audience for this.





Do you like music videos?
Yeah I like to see a mainly performance based video with narrative involved throughout the video.
We have placed performance throughout the video around the narrative in response to this so it would fit our target audience.

How often do you listen to music?
everyday at least.
Knowing this in order to make our video popular the performance must be rather good to entice them to keep listening.

The main points we got was that we need a video that can appeal to this type of person. Our video needs to include a performance at least, preferably a performance based however this may not be applicable due to the convention of narrative and having a story to be told for the audience to identify with.
A narrative that is different to mainstream music's nothing that focuses on the vocalist like a pop star typicality, like watching them sing while dancing. We need a narrative that portrays a story or an anecdote that can show a problematic situation/s that can immerse our target audience into our video and song.
So this has changed our idea's to suit the target audience, instead of the original idea of full narrative, we have placed a guitar into the video and a performance part in the video to fit with the target audiences requests.
although the song's pace is slow some parts will have faster editing such a some type of switch between the young girl and the teenage girl would be appropriate in order to keep the interest of the viewers.