Finished Video

Digipak advertisement drafts

This is our first draft of the advertisement with the background of the cosmos picture below, this picture has the connotations of a happy side and a sad side, the full petaled daisy is the happy side also known as the mask or, if you pardon the pun, the cover, as this is our digipak cover but the link is there. The other side is a de-petaled flower which is the back cover of our digipak but it shows the feelings behind the cover or mask which is a melancholic feel as it is not as pretty and the petals are flowing through space surrounded by an endless void, however the pretty purple also works as mask to enshroud the bad feelings which amplifies the feel of album. This was the most favoured design out of the two.

This design was the least favoured of the two as it seemed to lack an amplification of the album feel as much as the other one did. This one is a big picture of a daisy used to show the album name, (Daisies of the Galaxy), however this lacked enough connotations and the other had more brand identity than this one although this one did also have the cosmos picture that the other one had as this one is the inside cover which is harder to establish unless you have actually bought the album and remember the inside where if you do not know the album it can be used to recognize it in shops or online such as on ITunes or HMV.

This is the two idea and the cosmos picture that will be used as a background.

Video Feedback

Here we have our evaluation of our video, After showing the video a range of problems and tweaks were suggested, these include;

• We took to long on the clips with the guitarist.
• We needed to 'sharpen up' parts of the video so it cuts when it fits the song and video
• Parts of the video lacked clarity, some parts needed a small portion of a reminder in order to understand the flux of the timeline in the video and song.
• Some parts had not been edited in correctly yet so we had to explain what is to go there and why.
• Most connotations were understood and explained well but some had to be reinforced with visual and audio stimuli.

The good points they liked was;

• The video and song where contrasting, creating irony, which was loved by our target audience so it appealed to them.
• the editing where it switched between two people was inventive and original.
• The idea of tragedy was creative.

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This was the feedback we got from the lower years which highlighted an aspect of understanding. They did not appear to understand the video, and that they were confused by some parts so perhaps a better look at the video by fresh eyes has shown what needs to be redone and the clarity needs more work.

Student Magazine Advertisement 2

Student Magazine Advertisement : 1

Making the Poster

We started with having the daisies again and to show the connotations of the whole flower and the ruined flower, so we show two sides the right is the mask and the left is the true side of the feelings making an allusion to the video and the rest of the video. We used the purple cosmos picture in order to infer brand identity.

We added the release date "out now"  and the text of the name of the artist and of the album name with a small picture of the CD's front cover.

 We then added extra information which is a convention of magazine advertisements, such as the website address and the parental advisory logo that we needed to place into it

Making the Digipak

we had decided on a space background as it represent the name of the album "Daises of the Galaxy", So we decided to use a purple cosmos as a way of showing pretty, appealing colours to show a happy atmosphere but mixed with black to connote a darker side, such as the idea our video invokes in the audience watching it. So we represented the target audience by doing this as the irony of happy colours in a dark atmosphere appeals to the target audience but the signifier of the happy colours masking the dark atmosphere is the real winner in terms of gaining an audience as most people of our target audience being the age of 14 - 21 will use music as a way of dealing with their problems and love to identify with the music or the artist which our digipak enables due to the masking connotation.

the next stage is to fill in the digipak, we decided to place the earth on the front cover with daisy petals around it and on the back place the petals leaving the flower and falling through the void of space, this was designed to say the happiness on the front is a mask or indeed a "cover" as a double entendre, to hide the misery that's behind it, hence the petals floating through the empty void of space.
The disk space was a big daisy, again to reinforce the album title.

The inside was a tribute to the video we made as we have stills of the video. A bar code and parental advisory warning had to be placed into the digipak to add to the realism of the digipak.

We then added the tracks album and artist name and legal stuff on the back so we have finished to digipak, the purple font is to go with the background and follow the purple connotations of happy colour sad atmosphere. The Font also follows this connotation.

Conventions of Alternative Rock Magazine Adverts.

Brand Identity

The outward expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity.

Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand – and by extension the branded company, organization, product or service.

This is in contrast to the brand image, which is a customer's mental picture of a brand. The brand owner will seek to bridge the gap between the brand image and the brand identity.

An example of brand identity is the Kings Of Leon's only by the night.

The Magazine advert (Left) and the CD cover (Right), are both the same album and artist, and have brand identity in many ways;

• The image is the same. The image has the same connotations and you can easily tell that that advert is for this CD.
• The Font is the same, although the colours are different they still have the underscores and the "more than" sign that is included in both the CD and the advert.
• The colour scheme is basically the same. A green and black colour scheme is used again helping you understand what the magazine is advertising.
• Although the most obvious one the album name and artist name have been placed on both of them, this is the most basic way of brand recognition and brand identity.

Conventions for magazine adverts for digipaks

Student digipak analysis 2

Student digipak analysis

Digipak analysis 5 : Guns 'N' Roses' Greatest Hits.

Digipak Analysis 4 : Hawthorne Heights' The Silence in Black and White.